At Dr. Max, care has always been more than just a word - it’s the foundation of everything we do. From our very first pharmacy to becoming one of the leading healthcare providers in Europe, our purpose has remained the same: to make high-quality healthcare accessible, reliable, and deeply personal.

Now, we are taking this commitment a step further by formalising the values that have always guided us. Customer Centricity, Ambition, Respect, and Engagement - CARE - is more than just an acronym. It represents the essence of who we are, how we work, and the impact we strive to create every day. These values define our mindset, shaping the way we serve our customers, collaborate as a team, and drive innovation in healthcare and wellbeing .

By embracing CARE, we are reinforcing our mission to support people in their health and wellbeing journeys with expert advice, genuine empathy, and solutions that go beyond expectations. We are strengthening our culture, ensuring that every step we take aligns with our vision of becoming the first choice when it comes to care.

This is not a new direction - it’s a natural evolution. CARE has always been at the heart of Dr. Max. Today, we are simply giving it a name and a stronger voice, making sure that as we grow, our values remain the compass that guides us forward.

Do you want to know more? Visit care.drmax.eu