Senior Brand & Marketing Specialist
Are you a communicator with a passion for building strong brands? Are you not only inspired by big visions but also unafraid of rolling up your sleeves to bring them to life? Do you thrive on the challenge of driving brand consistency and engagement across multiple countries and platforms? If so, we want to hear from you! Dr. Max is the leading pharmacy chain in Central and Eastern Europe (CEE) and the second largest in the EU, with ambitious growth plans. While we are a pharmacy, our mission goes far beyond just selling medicine. We aim to create an exceptional omnichannel experience for our customers. Join us and help us make this vision a reality. Who are we looking for? In 2023, we established the EU-level Marketing team to unify marketing efforts that previously existed only at the country level. The Dr. Max BDC (the EU level headquarter ) is expanding the structure of the Marketing & Communication team, and we are looking for a Senior Brand & Communication Specialist to join us. We seek a motivated professional to help shape our new team, develop strategies, and make a lasting impact. We value open communication, a friendly atmosphere, and proactive problem-solving. If that resonates with you, we hope to welcome you onboard!
Required education: University Degree
Required languages: English (advanced), Czech or Slovak is highly beneficial
Employment form: Full-time work
Brand and Communication Strategy
- Align and oversee brand and communication strategies across markets, ensuring consistency with the business vision and our values
- Act as the key contact person for markets, providing guidance and support to ensure local strategies align with the overarching Group strategy
- Ensure brand consistency across all channels and touchpoints in the European markets
- Lead the integration and coordination of the newly established BDC Marketing team at the EU Group level with existing country-level efforts to build a unified and strategic approach to marketing and communication.
- Track trends and share best practices from industry and markets to keep Dr. Max ahead
Stakeholder Collaboration
- Act as the main contact person for brand and communication initiatives across countries and internal teams
- Build partnerships with teams and external agencies remotely
Global Campaigns Management
- Desing, plan and execute global marketing campaigns to strengthen brand equity
- Collaborate with local teams to adapt campaigns while maintaining unity
- Creative Development
- Oversee the creation of engaging content and visuals that resonate with diverse audiences
- Guide teams to deliver storytelling that highlights the unique value proposition of Dr. Max
Hard Skills
- A minimum of 5 years of experience in brand management, marketing, or communication roles
- Proven track record of successfully managing cross-market brand strategies
- Strong understanding of brand equity building, same as digital marketing, media planning, and campaign execution
- Familiarity with creative tools, incl. AI is a plus
Soft Skills
- Proactive mindset and ownership of projects from conception to completion
- Exceptional communication and collaboration skills to work effectively across cultures and business objectives
- Strategic thinking paired with a hands-on approach to execution
- Flexibility and adaptability to navigate diverse markets and challenges
- English: Advanced proficiency required, additional proficiency in one of the following languages is a plus: Czech, Slovak, Polish, Romanian, Serbian or Italian
- The opportunity to work for the largest pharma retail company in CEE and the 2nd largest in the EU, with ambitious growth plans
- Competitive financial compensation, including salary and performance-based bonuses
- Modern offices located in Florentinum building, Prague, with a possibility of home office
- Work tools including a MacBook and smartphone, with a personal usage plan
- Collaboration with international teams and exposure to diverse markets (you’ll be part of a frienly, dynamic, collaborative, and growing marketing team)
- Generous benefits package, including 5 weeks of vacation, discounts in Dr. Max pharmacies, free Multisport card, meal allowance, free-time activity contributions, and access to courses and training
If you are interested in this opportunity, please send your CV to groupHR@drmax.eu
The Dr. Max Group is owned by the Central European investment group Penta, established in 1994. Penta’s business areas include health care, financial services, manufacturing, retail businesses and real estate development. Penta manages a single fund for its partners, the shareholders in the company. The companies in Penta’s portfolio employee more than 43,000 people, and the Group’s asset value reached € 11.1 billion in 2020. Penta operates in more than 10 European countries and has offices in Prague, Bratislava, Warsaw and Munich.