„Nuance“ dermocosmetics, a private brand of the Dr. Max pharmacy chain, took a historically significant step this spring when it entered the "club" of naturally pure products with its new line. It had a lot to do with it traditionally, but only now did it officially, thanks to the new range "Organic", which is presented on the Czech market as the first of the six on which Dr. Max operates. Nuance Organic products contain 99.5 percent ingredients of natural origin and can be certified by Ecocert. This trademark means that they contain raw materials from controlled organic farming. It is awarded by the French certification body of the same name, which was the first ever to develop a standard for organic cosmetics in 2003.